Category: Branding
Romanian integrated communication agency Oxygen undergoes brand uplift
Sixteen years after its establishment, Oxygen undergoes brand uplift to reflect its new positioning as a forward-looking agency with creativity at its core. The new slogan, Creators of the Future, […]
Electrolux Group unveils updated brand identity for premium brand AEG
Electrolux Group premium brand AEG unveils a bold new look and first ever sound identity to deliver a modern expression for the 137-year-old German brand. The new look and sound identity […]
DiFine PR develops the rebranding and communication strategy for Dulcinella Romania
DiFine PR has taken over, since August, the responsibility for corporate communications, employer branding and influencer marketing for Dulcinella Romania, a brand that operates a network of 18 confectioners and […]
John Legend for Mont Blanc Legend by Fred & Farid New York
Montblanc announces the launch of its latest campaign, “John Legend for Mont Blanc Legend,” featuring the multi-talented musician, producer, and entrepreneur John Legend. Developed by the creative agency Fred & […]
Brand audit and repositioning for the agency Mediascope, created by Cristiana Belodan
After nearly 20 years of operating on the Romanian and international advertising market, Mediascope launched in November 2023 a brand & business perception analysis process, carried out with Cristiana Belodan. […]
Building beyond the bricks: The LEGO Group launches its first full set of design elements to evolve its brand identity
The LEGO Group is evolving its brand identity to build a more consistent design experience for its audience. Beyond its iconic logo it has created a new set of design […]
StrawberryFrog appoints Nick Sonderup Executive Creative Director
StrawberryFrog announced it has hired Nick Sonderup as Executive Creative Director. Sonderup is an award-winning, Emmy-nominated creative leader, ECD and writer with over 22 years of experience. Sonderup was previously […]
Bruketa&Žinić&Grey redesigned packaging for Switzerland´s Favarger chocolate
Bruketa&Žinić&Grey agency was tasked with the packaging redesign for Switzerland’s oldest chocolate manufacturer, Favarger. The assignment´s purposes were to highlight the brand’s longevity and its chocolate making history dating back […]
BETC Etoile Rouge & BETC Fullsix launched a new brand platform for Sephora
Sephora decided, in 2024, to extend its American brand tagline « We belong to something beautiful » to all regions of the world, positioning itself as the place for all […]
Refreshed brand for The New York Botanical Garden, signed by Wolff Olins
The New York Botanical Garden (NYBG) recently unveiled its first major brand refresh in over a decade, following a partnership with global brand consultancy Wolff Olins. An updated brand strategy, […]