Category: Branding
Brand audit and repositioning for the agency Mediascope, created by Cristiana Belodan
After nearly 20 years of operating on the Romanian and international advertising market, Mediascope launched in November 2023 a brand & business perception analysis process, carried out with Cristiana Belodan. […]
Building beyond the bricks: The LEGO Group launches its first full set of design elements to evolve its brand identity
The LEGO Group is evolving its brand identity to build a more consistent design experience for its audience. Beyond its iconic logo it has created a new set of design […]
StrawberryFrog appoints Nick Sonderup Executive Creative Director
StrawberryFrog announced it has hired Nick Sonderup as Executive Creative Director. Sonderup is an award-winning, Emmy-nominated creative leader, ECD and writer with over 22 years of experience. Sonderup was previously […]
Bruketa&Žinić&Grey redesigned packaging for Switzerland´s Favarger chocolate
Bruketa&Žinić&Grey agency was tasked with the packaging redesign for Switzerland’s oldest chocolate manufacturer, Favarger. The assignment´s purposes were to highlight the brand’s longevity and its chocolate making history dating back […]
BETC Etoile Rouge & BETC Fullsix launched a new brand platform for Sephora
Sephora decided, in 2024, to extend its American brand tagline « We belong to something beautiful » to all regions of the world, positioning itself as the place for all […]
Refreshed brand for The New York Botanical Garden, signed by Wolff Olins
The New York Botanical Garden (NYBG) recently unveiled its first major brand refresh in over a decade, following a partnership with global brand consultancy Wolff Olins. An updated brand strategy, […]
The Branding and Design Consultancy Carré Noir Bucharest (Publicis Groupe Romania) announces a new leadership team
Carré Noir Bucharest, the branding and design consultancy part of Publicis Groupe Romania, with 50 years of international experience and a portfolio of clients such as Dacia, City of Paris, […]
Romanian GMP PR becomes GMP&U, an Idea Company
Romanian GMP PR recently announced changing its brand identity and the expansion of the agency’s services. The decision comes at the end of a thorough rebranding, which lasted 8 months […]
Toblerone and LePub Amsterdam unveil “Never Square” brand platform, advertising the new diamond-shaped Truffles
Mondelēz International has officially announced the return of Toblerone, an original icon with a future proof long-lasting vision of product innovation and category disruption through a new type of premiumness. […]
Romanian integrated agency Confident rebranded
Confident, an independent integrated communications agency, is adopting a new brand identity and bringing together under The Confident Group umbrella its two lines of business: Confident – communications, and Venus […]