Category: Consumption Habits
Starcom Romania launched Consumer Report 2015
Starcom Mediavest Romania launched the 2nd edition of the annual Consumer Report. The report includes relevant info on Romanian consumers, depending the stage of life they are in: Teens (adolescents […]
EY Study: Romanians use mobiles everywhere, check them tens of times a day
According to “Mobile devices’ usage” study released by EY for Romanian market, 62% Romanian smartphone users are using this mobile device from 2 to 6 hours a day and two thirds […]
Oxygen became member in Romanian Transmedia Audit Bureau (BRAT)
Romanian independent agency Oxygen, provider of integrated communication solutions with focus on digital, became member of Romanian Transmedia Audit Bureau (BRAT), as part of company’s strategy to develop its capabilities […]
Tripsta on mobile travels in Romania: May – most popular for mobile bookings
Romanians have integrated mobile devices in their daily lives and use them in all their daily activities, including when it comes of booking their holiday travels. According to Tripsta’s data[1], […]
RTB House infographic: Car test results – top resources for car buyers
Car test results available online represent a top source of information for customers looking to purchase a car, as typical car-buying decisions are made from the opinions of others, reviews and expert articles. […]
Starcom MediaVest Group infographic: Romanians and the contemporary Easter traditions
With Easter just around the corner in Romania, country that celebrates the religious event under the reek-Orthodox calendar, Starcom MediaVest Group released a new infographic on Romanian consumers’ habits, made […]
GfK Romania: McDonald’s and KFC are Romanians’ preferred fast-food places
GfK Romania released the results of a study investigating Romanians’ consumption habits when it comes of eating outside their homes. According to the study, fast-food restaurants selling burgers, shaworma, fried chicken and […]
Multisensory Experiences, a new infographic from Starcom Romania
Starcom MediaVest Group Romania launched its 18th infograhic from HumanGraph Experience. Entitled Multisensory Experiences, the infographic as made together with MVcom and reunites the conclusions of a study meant to identify the […]
GfK Study: For Romanians, healthy lifestyle means mainly healthy food
GfK analyzed the main activities that contribute the most to a healthy lifestyle in Romanians’ opinion. Top mentions went to consumption of fruits and vegetables or fresh unprocessed food, along […]
ZenithOptimedia: For Millennials, understanding happiness is decisive for consumer-brand interaction
Millennials generation approaches happiness in a radically different way compared to other generations, a fact that has profound implications over brand marketing, according to the most recent global study – […]