Category: Consumption Habits
Gemius analyzed trends in mobile internet for CEE, in “Consumers go mobile” report
Gemius analyzed the mobile internet trends in Central and Eastern Europe, in “Consumers go mobile” report. The report shows Apple dominates the tablets segment, while Samsung is number one when it […]
GfK study: Half of Romanian capital’s inhabitans shop from malls
GfK Romania made a consumption habits study investigating where Romanians are shopping for their clothes. Bucharest is the city with most malls and this kind of commercial center is preferred […]
Starcom MediaVest launched Consumer Report, an encyclopedia on Romanian consumer
Starcom Mediavest launched Consumer Report, an encyclopedia on Romanian consumer including info over the most important segments of consumers (Modern & Active Parents, Social Butterflies – most outgoing consumers, Yuppies – young professionals and Traditional Families). The […]
Tripsta Travel Trends: Romanians prefer August to travel, spend over 300 Euros for plane tickets and go to Greece
This summer, Romanians preferred to book their travels mainly for August, spent over 300 Euros for flight tickets – second to Brits when it comes of money allocated to travel […]
Romanian Football involvement infographic, launched by Starcom MediaVest Group Romania
Starcom MediaVest launched the 16th HumanGraphExperience infographic, “Romanian Football Involvement”. The study was based on data athered by using media planning tools, date offered by Romanian National Audience study and […]
Starcom MediaVest studied Romanians’ multi-screening habits
Starcom MediaVest Romania launched the 14th infographic part of HumanGraphExperience series, analyzing Romanians’ multi-screening habits Multi-screening is an experience that improves or develops the content received on the main screen. For Romanians, mobile […]
The congregation of Mums – discovering the mum ecosystem – a new Starcom infographic
In March, when Romanians celebrate women’s month and Mother’s Day (March 8th), Starcom launched a new info-graphic based on a study on different mothers’ communities, identifying different ways to relate […]
Study: Romanians spend only 100 mins/month on cultural activities
Romanians spend only 90 minutes per month for theater, cinema and art galleries and spend only 13 minutes per day reading, according to Mediafax, that quotes a study made by […]
HumanGraph Experience – Major 2014 trends
Starcom Romania continues the HumanGraphExperience infographics series, with the 1st edition of 2014 identifying the local and global trends that will impact this year Romanian market Local trends When it […]
GfK and Twitter partnered to introduce GfK Twitter TV Ratings in Germany, Austria and Netherlands
GfK and Twitter partnered to introduce GfK Twitter TV Ratings in Germany, Austria and Netherlands, with the new service to provide insights into the frequency and reach of messages from Twitter […]