Category: Consumption Habits
UPS Pulse of the Online Shopper: European consumers want choices and convenience when shopping online
UPS Pulse of the Online Shopper Europe Study, made by comScore and UPS (NYSE: UPS), was just released and analyzes what online shoppers are looking for in the customer experience – from […]
New technologies and new usage habits for Romanian consumers
GfK Romania made an online study to acknowledge how familiar are new technologies (such as cloud storage, Google glasses or electronic wallet) to Romanians and how used are they. According […]
Bitdefender study: Children Use Android as Young as 5
Parents buy smartphones for their toddlers when they are as young as 5 years old, boosting the risk that malware infections and SMS fraud will increasingly target users who are […]
Mediascope: 84% of young people aged 16-24 y.o. are online
Mediascope analyzes, in its most recent bulletin, the 16-24 demographic, that is present online in an overwhelming percentage (89% – 85.5M people) and is characterized by digitally focused media consumption, […]
Study: Romanians and their smartphones
Our Mobile Planet, a study made globally by Google and Ipsos MediaCT, analyzed how spread smartphones are and the way they are used by their owners. IqAds.ro made an article based […]
GfK study: When it comes of gadgets, Romanians prefer to buy the new ones
Romanians prefer to buy new IT and Telecom products, although their buying power decreased during the last years, and 82% of the ones that own a mobile phone – normal […]