Category: CSR
Engine and Spinal Injuries Association invite people to fast-forward the ad on Disabled Access Day
In a remarkable media first for digital out-of-home (DOOH), people are being actively encouraged to fast-forward an advert on Ocean’s full motion Loop network in Manchester. Created by Engine to […]
FCB and Drug Free Kids Canada help parents test run the cannabis talk through “Practice Kids”
Cannabis is legal nationwide in Canada for both recreational and medicinal purposes. With cannabis readily available across the country, usage among teens is on the rise – resulting in one […]
Red Cross and McCann Romania use TV microphones to raise awareness over the need of blood for transfusions
To raise awareness over the acute lack of blood for transfusions in Romania and to turn the subject of blood donations into a permanent presence on small screens, Romanian Red […]
Race for Life returns in 2019 with a new campaign by Anomaly
Race for Life, in partnership with Tesco, returns for 2019 with a new campaign by creative agency Anomaly to encourage everyone – women, men and children of all abilities – […]
Mastercard joins Give Life Association as innovation partner for the 1st children oncology hospital in Romania
Mastercard launched “A chance to life. Start something invaluable. Contribute with Mastercard to #NoiFacemUnSpital (WeBuildaHospital)”, an initiative consisting in a long-term partnership with Give Life Association. Mastercard became the innovation […]
Husqvarna and Swedish Stendahls created Timber for Valentine’s Day
Husqvarna wanted to celebrate and honor the love for the forest that’s shared by many users of their products. So for for this year’s Valentine’s Day, the company and the […]
Hooligans and MSD Israel curated clinical materials and turned them into ‘The Art of Besting Cancer’
“Portraits’ of cancer cells, 3D projections of tumors and specimen jars mosaic, assemble ‘The Art of Besting Cancer’. An innovative exhibition, that turns oncology into art. Treating cancer, oncologists often […]
NHS Blood and Transplant, 23red and Clear Channel harness live data and real recipients to encourage regular blood donation
23red alongside NHS Blood and Transplant (NHSBT) launched an innovative new campaign across the Clear Channel digital Out of Home network. The campaign uses live data from local donor centers alongside […]
OK Center, financial education center initiated by OTP Bank in Romania, hosted over 20,000 people in 2018
In 2018, more than 20,000 people interested in personal and professional development visited OK Center, the first non-formal financial education centre in Romania, the number surpassing the initial estimates of […]
Zenith launches global culture initiative on Blue Monday
Zenith wants to make the world a more positive place. Blue Monday – the third Monday in January – is known as the saddest day of the year, so Zenith […]