Category: Marketing
Anzu and Zynga-Owned Socialpoint Partner To Bring Intrinsic In-Game Ads To Dragon City
Anzu.io, the world’s most advanced in-game advertising platform, today announced a new partnership with Socialpoint, a wholly-owned mobile games development studio that is part of Take-Two Interactive’s Zynga label, which […]
Raptor PR became Agency of Record for Kinetix, Sandsoft Games & Bidstack
Raptor PR, a leading b2b communications agency for video games, web3 gaming, and media brands, today announces three new business wins. These include Kinetix, a metaverse platform for user-generated 3D […]
Evensys´ Marketing B2B Conference to take place end of November
For business-to-business communication professionals, the last two years have been about adaptation, reinvention, but mostly about resilience. The year 2023 will be about trends and how we think about and […]
Romanian Marketing Insiders Group rebranded and expanded its services
Marketing Insiders Group, Romania’s customer care community advocate and leader recently launched a new brand identity and service lines for Europe. Romania has gained respect globally regarding customer care performance […]
Mediascope to expand its portfolio with a new global client, the Lindt brand
Starting 2023, Mediascope will provide creative services and manage the in-store communication platform for Lindt brand in Romania. The partnership was signed after a complex pitch, with creative and communication […]
Publicis Groupe Acquires VIVnetworks to Create World’s Largest Performance-Driven Affiliate Marketing Solution
Publicis Groupe announced the acquisition of VIVnetworks, the leading affiliate marketing agency in Central and Eastern Europe. With a client portfolio of over 900 merchants across 27 countries, VIVnetworks helps […]
United Media Services Study: For 1 in 2 Romanians, the winter holiday shopping starts in November or even earlier; Black Friday is a key moment to tick off some items from the shopping list
Consumer habits tell a lot about what the new trends will be and as the year comes to a closing we are not only looking back, but also at the […]
Publicis Italy/Le Pub strengthens and broadens international creative talent by appointing 3 new Creative Directors
Publicis Italy/Le Pub welcomes new recruits as international creatives join the agency. The additions comprise three Creative Directors Nick Bakshi and Rainor Marinho and Jack Christensen, who will join the […]
Ruxandra Rău joins Vodafone Romania as Brand & Marketing Communication Director
According to sources in the industry, November 1st is Ruxandra Rău‘s first day at Vodafone Romania, as Director Brand & Marketing Communications. With over 23 years of experience in brand […]
Media business: Klarmedia takes over Media Image Group, consolidates media monitoring leadership position in Romania and Moldova
Media monitoring and analysis agency Klarmedia took over and integrated Media Image Group, consolidating its position as main provider of media monitoring in Romania and Moldova, with a portfolio of […]