Category: Marketing
US-based HTEC Group chooses Golin as its communication partner in Romania
Golin Romania started running, last month, an employer branding campaign for the Serbia-founded and U.S.-based technology consulting and development company, HTEC Group, after having successfully won a pitch in the […]
Curious London reveals new ‘Originality needs Protecting’ Brand Identity for Beck Greener
Beck Greener, attorneys specialising in patents, trademarks and design, has worked with branding and communications agency Curious, to design and develop a fresh new website and user experience using intricate […]
Beijer Ref works with Grasp to accelerate its growth strategy through AI
Beijer Ref, one of the world’s largest refrigeration wholesalers, announces it’s work with Grasp, a global AI solution, to find relevant acquisition targets across the globe. So far, 40 million […]
“Marketplace Landscape 2022” from ecom and gominga: Over 200 B2C online marketplaces in German-speaking countries
Within just two years, the number of active marketplace players in the German-speaking region in the B2C sector has risen by 40 percent to 214. Compared to 2015, the number […]
HomeEquity Bank and Homes for Heroes build a Metaverse village to provide real veterans housing
HomeEquity Bank, the provider of the CHIP Reverse Mortgage, have partnered with Homes For Heroes, a charitable organization that builds villages for veterans experiencing homelessness. HomeEquity Bank has taken the […]
Wolff Olins hires Thomas Wilder, expanding its global creative leadership team
Wolff Olins, the global brand consultancy, has boosted its top creative team with a new global hire, based in LA, in a period of rapid growth for the business. Thomas […]
Playground xyz shines a light on the nuanced interplay between context, creativity and attention for advertisers in new study
Attention measurement and optimization provider Playground xyz has published a ground-breaking study on the relationship between context, ad creative and attention, as it continues to position itself at the forefront […]
Framestore creates photorealistic bee for Man Vs Bee starring Rowan Atkinson
“Framestore and their work, as ever, was exemplary. The show was conceived and produced during Covid-19, so its scheduling was extremely challenging, but Framestore could not have been more helpful […]
InnoVision Marketing Group launches new Hispanic division – InnoVision Espanol
In their continued efforts in emerging as a national advertising agency, San Diego-based InnoVision Marketing Group has launched InnoVision Español, adding to their portfolio of in-house services that include digital media, traditional […]
Florina Zamfir (g7 WaveCrest): „We expect to see more often the case in which we do retail design for clients in the Nordic markets”
Romanian g7 Marketing, player in the Retail Marketing sector, announced the merger with WaveCrest Group, leading European shopper marketing & experiential agency, embarking on a journey to create the next-gen […]