Category: Marketing
Teads partners with Lumen Research to offer attention measurement to clients globally
Lumen Research, the leader in attention measurement, has signed a deal with global media platform, Teads, to provide measurement and native creative testing tools to its clients worldwide. Lumen will […]
Brand Finance: Lego on top as big Danish brands bounce back as COVID recedes
Lego is most valuable and strongest Danish brand, valued at DKK 38.7 billion The iconic Danish toymaker Lego (brand value up 13% to DKK 38.7 billion) remains on top as […]
Oxygen is the first carbon-neutral integrated communications agency in Romania
Oxygen is the first integrated communications agency in Romania to offset its carbon footprint and become carbon-neutral. The agency also launches a new department providing companies strategic consulting and communication […]
Universal Music Group for Brands launched UMusic Media Network
Universal Music Group for Brands (UMGB), the global partnerships division of Universal Music Group (UMG), the world leader in music-based entertainment, today announced the public launch of the UMusic Media […]
Calbee’s newly rebranded Harvest Snaps appoints Cutwater as Digital Creative Agency of Record
Harvest Snaps, the original better-for-you (BFY) snack and flagship brand of Calbee America, Inc., has appointed creative and media agency Cutwater, with offices in San Francisco and New York City, […]
Leads.io unites Social Blue, AWM Network, Boiler Guide Ltd. & Klik Proces under one brand
Leads.io, the fast-growing, technology-driven lead generation agency, announced a group-wide rebranding, repositioning its four companies – which previously operated independently – into a single ‘unitary brand’ identity. Group-wide rebrand The […]
Grand Effie 2022 went to „Book a Vax” – Curtea Veche Publishing House and House of Arrows
18 agencies were awarded at the 19th edition of the Effie 2022 Gala. In total, 1 Grand Effie, 9 Gold Effie, 19 Silver Effie and 30 Bronze Effie were awarded. […]
Red Bull Romaniacs 2022 turns up the adrenaline with MILWAUKEE® in the extreme competition in Sibiu
MILWAUKEE® will turn red hot this edition of Red Bull Romaniacs which will take place from July 26 to July 30 in Sibiu and on the spectacular off-road trails in […]
Stoned Jesus completes this year’s ARTmania Festival line-up
Stoned Jesus was founded in Kyiv in 2009 by frontman Igor Sydorenko and, over time, has released four albums – well received by both the public and critics and the […]
Customer care industry leaders, awarded at Romanian Contact Center Awards 2022
Conference Arena, member Marketing Insiders Group, organized the 13th edition of “Romanian Contact Center Awards”, the most important competition dedicated to performance in customer care in Romania. The ceremony took […]