Category: Marketing
Imagination boosts Saudi Arabia’s leadership team and opens a new office location
Award-winning Experience Design Company, Imagination, has appointed a new Creative Director and Logistics Director in its Saudi Arabia office, further developing its senior leadership team to support expansion and growth. […]
Ogilvy Paris appoints Benjamin Bregeault as Creative Director
Ogilvy Paris appointed Benjamin Bregeault as its new Creative Director, with the mission to continue to accelerate the agency’s transformation, launched under the presidency of Matthieu Elkaim and Emmanuel Ferry. […]
Romanian g7 Marketing merges with European’ WaveCrest Group
Romanian g7 Marketing, player in the Retail Marketing sector, announced the merger with Wavecrest Group, leading European shopper marketing & experiential agency, embarking on a journey to create the next-gen […]
Publicis Groupe acquires Profitero
Publicis Groupe announced it aquires Profitero, leading SaaS global ecommerce intelligence platform helping brands accelerate commerce sales and profitability. Profitero’s solutions provide actionable insights and product visibility to more than 4,000 […]
Business influencer Steven Bartlett, confirmed as Nudgestock headline speaker
Nudgestock, the world’s biggest behavioural science festival now in its tenth year, has announced it will be streaming live on June 10th for ten hours straight. The event organized by […]
Havas Media Group partners with Lumen Research to measure and optimize attention at global scale
Havas Media Group announced a global partnership with Lumen Research that will create bespoke tools to plan, measure, buy and optimize attention. This offering, the first of its kind to […]
IAB Europe AdEx 2021: Double-digit digital advertising growth across all markets
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, unveiled digital advertising grew 30.5% in 2021 to €92bn. This exponential growth shows that the digital […]
European Women in VC publishes the inaugural analysis of gender diversity across European VC
The European venture capital scene experienced record-breaking growth in 2021, with over €100B invested in one single year in European startups. These investments created almost 100 unicorns in the region […]
Dot Inc. with Serviceplan Innovation reveal Dot Pad for visually impaired people
Dot Inc. continues to create innovative tech to improve the lives of blind and visually impaired communities worldwide with the Dot Pad, whose smart tactile graphics display makes images touchable. […]
Alfi research: Campaign performance and measurement, driving increased use of QR codes in DOOH advertising
New research from Alfi, an AI enterprise SaaS advertising platform, shows senior advertising executives are forecasting strong growth in the use of QR codes in Digital Out of Home (DOOH) […]