Category: Marketing
Eye-tracking study confirms that high impact formats outperform standard display
High impact digital advertising formats capture and retain user attention far more effectively than their standard counterparts, according to new research from ad tech company Adnami and attention technology specialist […]
Romanian Agrifood Tech Startups Overview 2022: 50 local tech startups to watch
The critical need for agricultural innovation and technology, especially in the context of climate change and the pandemic crisis, is high on the agendas of local and international institutions and […]
Colliers: Romanian real estate investment market still has the resources to cross the 1 billion euro milestone in 2022
Given the high activity levels seen at the start of the year, with several deals already closed or signed in the first month, investment volumes in Romania could finally exceed […]
Romanian Patrimonium building, back to public circuit for Romanian Design Week 2022
Romanian Design Week, multidisciplinary festival dedicated to creative industries, with the support of OAR Bucharest, the Romanian National Library and ExpoArte, reopens Ion I.C. Bratianu Settelements for general public access. […]
Anzu.io report: 70% gamers are positive or neutral towards in-game advertising
7 in 10 gamers in the US are positive or neutral towards in-game advertising, with 50% of gamers aged between 25-44 saying it enhances the gaming experience. That’s according to […]
Veuve Clicquot celebrates 250 years of Solaire with global “Good Day Sunshine” campaign
Veuve Clicquot has long been a symbol of profound optimism, boldness, and steadfast resilience and recently launched an international brand campaign titled, “Good Day Sunshine”, highlighting the House’s solaire culture, […]
Tailify bolsters leadership team with addition of Julia Burton Brown as Commercial Director
Tailify has appointed Julia Burton Brown as Commercial Director as it spreads the word about the radical impact of its behavioural science technology on the creation and execution of influencer […]
5 Tricks to improve your website’s organic traffic
Alex Lysak is the CEO of SeoBrothers and has over 10 years’ worth of experience as a web marketer and in building a strong team. In the following material, he […]
Dentsu appoints its first new creative director for Southeast Europe
Marketing communications group dentsu marks the reinforcement of its creative service line by the appointment of Marius Tianu as the new Creative Director for dentsu Southeast Europe. Reporting to dentsu […]
Frameplay announces new attention metric in Video Game Environments
Frameplay, the global leader in enabling intrinsic in-game advertising, today announced the first-to-market attention metric called Intrinsic Time-in-View. The metric is built upon Frameplay’s proprietary, industry-leading viewability capability, and has […]