Category: Marketing
Frameplay announces new attention metric in Video Game Environments
Frameplay, the global leader in enabling intrinsic in-game advertising, today announced the first-to-market attention metric called Intrinsic Time-in-View. The metric is built upon Frameplay’s proprietary, industry-leading viewability capability, and has […]
Hybrid Theory promotes new leadership members
Hybrid Theory, the data driven digital services partner to brands and agencies, today announced the promotion of Inês Martins to Global Head of Product, as the steward of the overall […]
Jonas Söderqvist, appointed CEO of Adverty
Adverty appointed Jonas Söderqvist as CEO, as it readies itself for its next phase of growth. Jonas will consolidate the team around a refreshed vision and enable Adverty to build […]
ING Romania selected iProspect to handle its media account
ING Bank in Romania consolidated its media buying to marketing communications agency group dentsu Romania’s media agency iProspect. Following a competitive pitch, ING will now work with iProspect in Romania. […]
Teads reports fiscal year 2021 financial results
Teads, the Global Media Platform, announced financial results and shared operating highlights for the Fiscal Year ended December 31, 2021. Teads reported revenue of $678 million for FY 2021, representing […]
New 7M Discovery to offer brands, agencies and broadcasters contextual TV data to inform marketing strategies
Broadcast data company 7th Minute makes available to brands, agencies and broadcasters a trial for the free preview of its TV insights platform 7M Discovery to experience first-hand the benefits […]
Sonica Works launch in Romania – „line up” of senior concept thinkers solving briefs in 24 hours
Through the “Supersonica24” module, the team of the Sonica Works full-service advertising agency consisting of a senior “line up” solves new briefs in 24 hours, using effective creative methods such […]
Romanian Pi2PR opens an office in Bulgaria
With 14 years of activity on Romanian market, the independent communication agency Pi2 PR opened an office in Bulgaria, to answer the demand of its international clients to expand the […]
‘Famine Food Bank’ Installation Shines Spotlight on Food Poverty in Ireland
To shine a spotlight on Ireland’s rampant food poverty rates, food charity Little Flower Penny Dinners has teamed up with creative agency In the Company of Huskies, drawing attention to […]
Romanian pizza chain sells Pizza Hope to gather funds for Ukrainian refugees
Romanian pizza chain Jerry’s Pizza joined the efforts to directly support the Ukrainian refugees and launched the humanitarian campaign “Together we deliver Hope”, which aims delivering food products to the […]