Category: Marketing
cora Romania brings in the limelight the home magic alongside Tribal Worldwide Romania
„Magia de acasă” (The home magic) is the new communication platform for the hypermarket cora in Romania, part of the brand’s global strategic repositioning process. cora has been working on […]
Metabeta analysis: 42% of accelerators worldwide struggle with startup reporting
According to an internal analysis run by Metabeta, a data-driven startup investment platform in the EU, 42% of accelerators all around the globe struggle with startup reporting issues. The same […]
Newzone (UK) and LC Ventures (PT) merge and become Newzone Ventures, a Pan-european VC firm
Newzone Ventures, a new Pan-European Venture Capital firm dedicated to providing access to high performing disruptive businesses, and lowering the inequalities in the Venture Capital market was announced as the […]
Publicis Groupe and Kärcher launch global customised agency Publicis Boost
Kärcher, the world’s leading cleaning and care solutions provider, has chosen Publicis Groupe as its global agency partner after a multi-stage pitch against several well-known competitors. As part of a […]
ChannelEngine hires Ruben Stappers as CFO
ChannelEngine announced that Ruben Stappers joined its management team as CFO, effective 1 November 2021. A rapidly scaling SaaS player in the e-commerce domain, ChannelEngine empowers Brands, Retailers & Wholesalers […]
Ozone study: Clear link between quality of attention to content and quality of attention to accompanying ads
The Ozone Project, the UK’s leading high attention digital advertising platform, has released the new findings of a study by attention technology company Lumen Research, that quantifies the impact of […]
Norway tops KPMG’s first-ever Net Zero Readiness Index
Norway ranked first in KPMG’s first-ever Net Zero Readiness Index (NZRI). The report compares the progress of a selection of countries in reducing the greenhouse gas emissions that cause climate […]
Dateio launched in Romania, with UniCredit Bank, the ShopSmart platform
Dateio, a fintech company founded in 2013 in Prague, developed a card-linked marketing white-label platform offering bank customers deals directly in their mobile banking app. They’ve now recently launched their […]
Spark Foundry study: Facebook – favorite SoMe platform for Romanians
In the last year, the need for connection and information has increased, according to the New Media Adoption study, carried out by the media agency Spark Foundry, a member of […]
CIEL Romania: The future belongs to the digitalized companies
From the internal studies done by CIEL Romania, one of the most important software producers for entrepreneurs, it resulted that 45% of the Romanian companies made investments in digitalization during […]