Category: Marketing
Cavai appoints Stephen Cutbill as VP, Global Partnerships
Cavai, the leading conversational advertising cloud, announced the appointment of Stephen Cutbill VP, Global Partnerships. Stephen will grow the current roster of Cavai platforms, publishers and partners – driving adoption […]
The Digital Divide: Research reveals discord between marketers’ actions and consumers’ behaviors
The ever-evolving digital landscape, with its ever-increasing online channels, is posing significant challenges on marketers to understand how best to interact with their customers. According to research announced by Upland BlueVenn, marketers are struggling to establish a unified customer experience due to the sheer volume of channels and devices they need to manage. The research further highlights the […]
UNCTAD report: Global e-commerce – up to $27.7trillion, Covid-19 boosts online retail sales
The dramatic rise in e-commerce amid movement restrictions induced by COVID 19 increased online retail sales’ share of total retail sales from 16% to 19% in 2020, according to estimates […]
Adverty and InMobi launch in-game advertising for global brands and agencies
Adverty AB (publ), the leading in-game platform for advertisers, agencies and game developers, and InMobi, the world’s leading independent marketing cloud, today announced the official launch of in-game advertising on […]
Simply Food Releases HODL NOODLE – A Limited Edition Instant Ramen Specifically for Stock and Crypto Investors
Earlier this year, in an event that captured the attention of the world, veteran and newbie investors banded together under the r/wallstreetbets forum on popular news aggregator Reddit to trigger […]
Diversity media network Brand Advance extends partnership with Brand Metrics
Following a year with the Swedish technology company, Brand Metrics – which works with publishers to demonstrate the effectiveness of digital advertising – diversity media network Brand Advance has agreed […]
PHNX Awards returns with 2021 edition
After last year’s inaugural edition, aimed to help the creative community navigate the crisis, PHNX Awards returns in 2021, with a new mission: Transformation Conceived last year as a way […]
Serviceplan Switzerland and ZSC Lions – unusual campaign and unusual gift to thank fans for their loyalty during the Pandemic
Covid-19 prevented sports fans around the world from attending their favorite teams’ matches, and in March 2020 the Swiss government banned fans from going to sports events in response to the pandemic. Consequently, more than […]
Clinica Baviera reaffirms commitment to visual health in a new Instagram campaign signed by SocialMood
Clínica Baviera, a leader in advanced ophthalmology in Spain, has replaced its corporate colour, blue, with grey and black in its digital communication, with the aim of fulfilling its commitment […]
Jacque Chadwick, appointed director for commercial trading @ the Ozone Project
The Ozone Project, the UK’s leading high attention digital advertising platform, has appointed Jacque Chadwick into the newly-formed role of Director, Commercial Trading, reporting directly to the company’s Chief Revenue […]