Category: Studies
Wunderman Thompson ‘The Age of Re-enchantment’: Consumers want brand to wow them
Wunderman Thompson Intelligence released ‘The Age of Re-enchantment’, a report exploring how a tumultuous few years have left global consumers yearning for something more. Having surveyed more than 3,000 adults […]
Agencies risk losing strategists unless they improve company culture
Sweathead, the New York based strategy training company, has released its latest B2B report – What Strategists Want From Work – that uncovers the sentiment of the global strategy community […]
Accenture Life Trends 2023 Report: Greater access to emerging tech to foster next era in creativity, community and data privacy
Following several years of constant global instability, people are gaining greater access to emerging technologies — including AI, web3, and tokenization — which is advancing the next generation of creativity, […]
Romania, Media Fact Book 2022: The local media market reaches Euro 642M in 2022
From a global perspective, the media advertising revenues grew by 7% in 2022 to an estimated 795 billion USD and are expected to continue the advance in a slower pace […]
United Media Services Study: For 1 in 2 Romanians, the winter holiday shopping starts in November or even earlier; Black Friday is a key moment to tick off some items from the shopping list
Consumer habits tell a lot about what the new trends will be and as the year comes to a closing we are not only looking back, but also at the […]
United Media Services study: 7 in 10 Romanian parents are not optimistic about the economic situation, while 1 in 3 have to tap into savings to cover back-to-school expenses
Most Romanian parents think pessimistically about the future. 7 in 10 worry about the economic situation, while 2 in 5 say they are in a more difficult financial situation compared […]
Impact.com research shows shifting power dynamic, with influencers in the mid of brand-consumer relationship
impact.com, in partnership with WARC, released an in-depth research report on the rapidly evolving brand-influencer dynamic, which shows the disparity and alignment of perceptions of marketers and influencers, and offers […]
Analytic Partners report: Marketers who cut spend risk losing 15% revenue during recession
Analytic Partners, the leader in commercial mix analytics, has released its latest ROI Genome Intelligence Report, which shows the dangers of cutting marketing spend in a recession and the opportunities […]
“Marketplace Landscape 2022” from ecom and gominga: Over 200 B2C online marketplaces in German-speaking countries
Within just two years, the number of active marketplace players in the German-speaking region in the B2C sector has risen by 40 percent to 214. Compared to 2015, the number […]
Playground xyz shines a light on the nuanced interplay between context, creativity and attention for advertisers in new study
Attention measurement and optimization provider Playground xyz has published a ground-breaking study on the relationship between context, ad creative and attention, as it continues to position itself at the forefront […]