Category: Studies
Mediascope: 84% of young people aged 16-24 y.o. are online
Mediascope analyzes, in its most recent bulletin, the 16-24 demographic, that is present online in an overwhelming percentage (89% – 85.5M people) and is characterized by digitally focused media consumption, […]
BRAT: Romanian women use internet more than men
According to SATI and SNA Focus – 2 BRAT studies, Romanian women use internet more than men, with over 54% pages viewed online being seen by women. Women also represent […]
Study: Romanians and their smartphones
Our Mobile Planet, a study made globally by Google and Ipsos MediaCT, analyzed how spread smartphones are and the way they are used by their owners. IqAds.ro made an article based […]
GfK study: When it comes of gadgets, Romanians prefer to buy the new ones
Romanians prefer to buy new IT and Telecom products, although their buying power decreased during the last years, and 82% of the ones that own a mobile phone – normal […]
Romanians take loans to support their children’ education – study
Romanians take loans hoping they can improve their living standards and in order to invest in their children’s education, according to a YouGov study made at Provident Financial Romania’s demand. […]
DARD powered by RECMA updated its USA Top 112 digital agencies guide
After the industry had witnessed, in 2012 – 2013, a swath of agencies revealing new acquisitions, restructures, services and brandings and, in order to track the various changes within the industry, […]
Mediascope study: Ukrainians – 1st in time spent online, Czechs – 1st in using the email, while Danes lead in online reviews and feedback
Ukrainians spend the most time online, around 20 hours a week, followed by Romanians (18.6 hours) and Turks (18.3 hours), according to the most recent edition of IAB’s Mediascope. In Europe, […]
GfK expands its research solutions in social media
Starting June 2013, GfK Romania completes its portfolio of digital research solutions dedicated to brands reputation and effects in social media communication. By integrating the social media research solutions with […]
Andreea Marin – most publicized Romanian celebrity in print for 2nd month in a row
Andreea Marin and Victor Becali continued, for a second month in a row, to top the rankings of the most publicized celebrities in Romanian printed press, mediaTRUST reports. Andreea Marin […]
Gemius study: Mobile ads are gaining ground in CEE
An average of 3% of advertisements in Central and East Europe is displayed on tablets and phone screens, with Lithuania assuming the leading position in this field, a Gemius study […]