Category: Studies
Grayling Pulse: Most organizations use just 10% of communication budgets for CSR
According to Grayling Pulse survey, most organizations (37%) allocate just 10% from their communication budget to CSR communication and 52% think media is interested in covering CSR issues. The research […]
Rogalski Grigoriu PR study: After the horse meat crisis, Romanians bought more chicken
A study made by Rogalski Grigoriu PR – Horse meat crisis face to face with Romanian consumer – shows that the scandal related to horse meat labeled as beef determined […]
Starcom MediaVest Romania: Mothers have more to do in less time
Starcom MediaVest Group continued its infographics series with a new study, Modern Tech Mums. The infographic presents data on the effects modern technologies have over family life and, especially, over […]
Gemius and Evensys to present the results of Leading Brands study during Digital Marketing Forum conference
Gemius and Evensys will present the results of Leading Brands study on March 6th, during Digital Marketing Forum, an event that will take place at Crowne Plaza Hotel in Bucharest. Leading […]
GfK: Smartphones give a new boost to the telephony market
GfK presented its results for 2012 at Mobile World Congress Barcelona and showed that the worldwide demand for mobile phones increased significantly in 2012. Last year posted a first: on […]
According to studies, Romanians celebrated Valentine’s and spent more on presents
According to info released by Romanian 2Parale, PayU Romania and Reveal Market Research, Romanians celebrated this year’s Valentine’s Day and spent more money on presents, buying them both online and offline. […]
Romanian Starcom MediaVest launched HumanGraphExperience infographics
Romanian media agency Starcom MediaVest launched HumanGraphExperience, aiming to offer relevant and constant info on the dynamics of consumers and brands relationship and the impact its evolution has over the […]
RECMA released Global Report Network Diagnostics; Media Investment (the group) mentioned in the report
RECMA (Research Company Evaluating the Media Agency Industry) released on Monday its Global Report Network Diagnostics, that consists in an aggregation of the qualitative evaluations that cover 46 countries (Croatia and New Zealand newly […]
Deloitte TMT Predictions 2013: Triple number of LTE subscribers, mobile advertising – up 50% and TV to start implement 4K tech
Smartphones sales volume will reach to a the record level of 1BN in 2013, mobile advertising will focus on tablets and smartphones and over 90% of users passwords will prove […]
BRAT: Romanian print, radio, online and OOH advertising in 2012 – Euro 656M
Romanian print, radio, online and OOH advertising reached to a total rate card value of Euro 656M, according to a BRAT study. Standard/barter advertising represented almost 71% of the total […]