Category: Studies
Malina Titirez is the new Client Service Director at Exact Cercetare&Consultanta
Malina Titirez is, starting March, the new Client Service Director at Exact Cercetare & Consultanta (Research & Consultance). She has 12 years of experience in marketing research and graduated Sociology […]
TradeAds study: Romanian internet users get poorer and poorer
According to the 3rd edition of “Romanian internet user profile” study, made by TradeAds Interactive Research Department, the Romanian internet users are getting poorer, with 27.5% of respondent saying they […]
Office and IT products, along with telecom ones – increased sales in Q4 2011
Long term usage goods market in Romania continues its recovery, with a growth in Q4 2011 of 15.6% compared to the same period in 2010. The total value of this […]
Facebrands statistics: 4.6M Romanians use Facebook
4.67M Romanians are using Facebook, from which over 91% declared their residence town, according to Facebrands.ro and Facebrands PRO. The number of Romanian Facebook users increased by 268,000 compared to the […]
Study: Kent and Marlboro – most brought cigarettes brands in Romania; anti-smoking mesages visible mainly on TV
Kent, Marlboro, Winchester , Viceroy and Winston are the top 5 most brought cigarettes brands in Romania, according to the Country Report – Global Adult Tobacco Survey, made public on […]
US research company: Consumers won’t abandon cash to pay with smartphones
As the number of smartphone users increased by almost 50% in US, a survey by Radius Global Market Research shows that most Americans are quite skeptical of smartphone generated payment […]
Partial results BR2011: Over Euro 415,000 invested in blog campaigns in Romania
Costin Cocioaba, owner of Refresh.ro blog, made public today, during Social Media Summit Bucharest (organized by Biz Magazine), the partial results of Romanian Blogosphere 2011 (BR11) survey. According to the […]
Romania, included in IAB Europe’s Mediascope Europe 2012 expanded study
Romania enters, starting this year, in Mediascope Europe study, after IAB Europe (The Interactive Advertising Bureau) announced the expansion of the Mediascope (most important study of communication industry related to media […]
Okazii.ro: Women received small things while men got tablets, smartphones and watches, on Valentine’s and Dragobete
In February, month that includes two love celebrations in Romania – Valentine’s Day and Dragobete -, Okazii.ro made a study that shows that women received as presents mainly small things, […]
comScore puts Mobile Future in Focus
comScore released 2012 Mobile Future in Focus, annual report examining mobile and connected device landscape, through an exploration of key trends driving smartphone adoption growth, mobile media usage in categories […]