Category: Studies
New Study Shows 49% Of Marketers Say They Are Looking to Contextual Advertising to Replace Cookies
GumGum, a global media and technology leader, specializing in contextual intelligence, published the results of a survey that found 49% of brand marketers are looking to use contextual advertising to […]
GroupM experts: Media budgets, +17% in 2021 vs 2020
The GroupM This Year, Next Year 2021 report announces record increases for the global media market. 2021 brought up a 21% growth, powered mainly by digital advertising which went up […]
Romanian media market to reach €540M
Romanian media agency Initiative launched an update of its yearly report Media Fact Book 2021, predicting the Romanian media market will reach to €540M by the end of the year, […]
KPMG The 2021 Customer Experience Excellence Report in Romania
A new report released by KPMG in Romania reveals that today’s consumers have high standards. They expect to receive great value for money for the products and services they buy, […]
Contextually targeted Ads drive 3.3x higher attention, proved by Lumen and Seedtag new research
Seedtag, the leader in contextual advertising in EMEA and LATAM, today released the report “The Power of Contextual in the Attention Economy”, a study conducted by Seedtag along with attention-measurement […]
Wunderman Thompson Commerce launches Global Sustainable Commerce Practice
Wunderman Thompson Commerce, the leading global eCommerce consultancy, has partnered with clean technology company, Vaayu, to create a global Sustainable Commerce Practice. According to Wunderman Thompson Commerce’s Sustainability, Ethics and the […]
Metabeta analysis: 42% of accelerators worldwide struggle with startup reporting
According to an internal analysis run by Metabeta, a data-driven startup investment platform in the EU, 42% of accelerators all around the globe struggle with startup reporting issues. The same […]
Ozone study: Clear link between quality of attention to content and quality of attention to accompanying ads
The Ozone Project, the UK’s leading high attention digital advertising platform, has released the new findings of a study by attention technology company Lumen Research, that quantifies the impact of […]
Norway tops KPMG’s first-ever Net Zero Readiness Index
Norway ranked first in KPMG’s first-ever Net Zero Readiness Index (NZRI). The report compares the progress of a selection of countries in reducing the greenhouse gas emissions that cause climate […]
Spark Foundry study: Facebook – favorite SoMe platform for Romanians
In the last year, the need for connection and information has increased, according to the New Media Adoption study, carried out by the media agency Spark Foundry, a member of […]