Category: Studies
CIEL Romania: The future belongs to the digitalized companies
From the internal studies done by CIEL Romania, one of the most important software producers for entrepreneurs, it resulted that 45% of the Romanian companies made investments in digitalization during […]
Brand Finance Nation Brands 2021 report: Switzerland dominates, Denmark – strongest in Scandinavia
Denmark has been named Scandinavia’s strongest nation brand, and ranks 7th globally, according to the latest Brand Finance Nation Brands 2021 report. Brand Finance determines the relative strength of nation […]
AdMix released a report on video gaming as media channel
Admix, the leading In-Play advertising platform that bridges the gap between gaming content and brands, today releases the findings of its major research study into video gaming’s emergence as the […]
Alfi study: Ad budgets rise along with concerns around ethical standards in DOOH
The Digital Out of Home (DOOH) market was estimated to be worth around $41.06 billion by the end of 2020, according to new research from Alfi, an AI enterprise SaaS advertising platform, however, […]
Publishers and Brands View Commerce Content as a Key Revenue Driver
impact.com, the leading global partnership management platform supporting over 480K active partnerships for more than 1,800 clients, released two new research reports that reveal key drivers for commerce content and the […]
Lithuania: Professional Mentorship and Collective Dialogue to Reduce Gender Gap in Post-Pandemic Tech Sector, Recent Report Shows
The information and communication technology (ICT) sector has been given a swift push at the onset of the COVID-19 pandemic: during 2020 the number of ICT specialists employed in the […]
Eye tracking findings emphasise the importance of measuring attention in digital advertising
Tech company Adnami has hailed new findings by research company Userneeds and OMD Denmark that lays bare the attention-grabbing power of high impact formats, some of which proved to deliver […]
KPMG 2021 CEO Outlook: Global CEO confidence returns to pre-pandemic levels
CEOs of the world’s largest businesses are increasingly optimistic about the outlook for their own business and despite the Delta variant slowing down the ‘return to normal’, their confidence in […]
Brand Finance report: Microsoft overtakes Apple to become World’s Most Intangible Company
Every year, the Brand Finance Global Intangible Finance Tracker (GIFT™) report ranks the world’s largest companies by intangible asset value. This year’s number one company in terms of total estimated […]
Inspire in Focus: People value inspiration over sleep, sex and treats
A new global report shows that 80% of people around the world believe inspiration is not only vital to their lives, but more important than sleep, physical intimacy or personal treats. More than one-third […]