Category: Media
TBD Post welcomes Editor Andrea Mendoza
TBD Post welcomes accomplished Editor, Andrea Mendoza, to its steadily expanding team. The appointment follows the post house’s recent move into a 6000sq ft state-of-the-art facility. Mendoza brings over 17 […]
FCB Bucharest uses outdoor to promote Romanian Rugby Federation’s next games
Romanian National Rugby team has 2 important test games, one with Samoa and one with Tonga. The 2 games represent a training for Stejari team when is comes of the […]
WARC: TV takes almost two-thirds of successful big-budget ad campaigns
WARC, the international authority on advertising and media effectiveness, has released its first monthly Global Ad Trends Report digesting the latest insights and evidenced thinking from the worldwide advertising industry. Data […]
Netflix released “Concrete Football”, a documentary created by agency Yard
« Concrete Football », a first of its kind film about the culture of street football, is available on Netflix. The deal, forged by Yard, producers of the documentary, and Netflix, underscores […]
Romanian PRO TV group rebrands all its channels – same visual identity and changes in names
Pro TV media group’s channels will be reunited under the same graphic and visual concept, but also at naming level, so that one identity, one concept, will be used for […]
Optimedia becomes Blue 449
Optimedia, the media agency part of Publicis One, is changing its name to Blue 449. The change is part of a larger transformation process in all markets where the Group […]
MFB17: Romanian media market to post a 10% increase in 2017
Romanian Initiative launched its annual report Media Fact Book, which estimates the media market will post, by the end of 2017, a similar growth compared to last year, of 10%. The […]
Lucia Antal, Marketing Director Pro TV, to represent Romania in I-jic’s board
Lucia Antal, Marketing Director Pro TV, will represent Romania in the board of I-jic, the international organization of audience measurement associations. Lucia was elected member in the board of International Joint […]
Norwegian appoints Adelphoi as official music partner
Adelphoi has won the business of Norwegian, with the music agency to work directly with Norwegian, to develop its sonic identity and craft music across all facets of its business. […]
BRAT launched SAO, first study in Romania to measure OOH audience
Romanian Bureau for Transmedia Audit (BRAT) launched SAO (Outdoor Audience Study), a study aimed to estimate the audience of OOH panels and profile those getting in contact with them. SAO […]