Category: Media
Apollo Music Store to launch in Europe
Apollo Music Store (AMS) is delighted to announce that it has launched its ground-breaking online platform in Europe. Developed specifically for the needs of advertising creators and producers, Apollo Music […]
Fresh bread smell, used to promote Lidl’s bakery in Bucharest’s subway
Between April 4th – May 4th, Initiative Romania, with help from experiential marketing company Motion Vision Communication (MV.com), invaded Bucharest’s Mihai Bravu subway station with fresh bread smell in order to promote Lidl’s bakery. […]
ITV creates feature length commercial to mark Queen’s 90th birthday
To mark the Queen’s birthday, ITV has announced it has developed and created a unique feature-length commercial which will air in The Queen’s 90th Birthday Celebration program, hosted by Ant […]
Boost the News, to predict number of readers for online articles and estimate the potential reader base
Warsaw-based start-up creation, Boost the News is a new media monitoring tool which just launched its free beta version in order to help the professional from the communication field that […]
Romanian BRAT makes public more internet audience and traffic data
BRAT (Romanian Transmedia Audit Bureau) announced that, starting march, its website will make publicly available new performance indicators essential to evaluate websites, such are: total audience, audience on target groups […]
A new lifestyle platform for women, launched in Romania by Adevarul Holding
Adevarul Holding launched, on March 25th, a new online lifestyle platform for women, voux.ro. The new website aims to inspire its Romanian readers with the latest news in fashion, the most […]
Launching in March 2016, Solar is the first biannual lifestyle magazine in Spanish with global distribution
Solar is an innovator in the field of publishing and the first pan-Hispanic magazine for men and women, conceived in Spanish for international distribution, with special focus in Latin America. Produced in […]
UPDATED: New press agency to launch in Romania: News.ro
(adds info on a partnership closed by the agency with a photo agency for hi quality images to be used in News.ro’s materials) A new press agency, News.ro, launches in Romania and will […]
BBC.com and BBC Hindi launched a new series on India’s unsung heroes
BBC.com and BBC Hindi has launched a new series about India’s unsung heroes, the men and women who selflessly help others no matter what the odds. Over the next three months, […]
IAB’s Digital Scope: TV consumption, surpassed by the Internet one in Romania
Romanian internet users are spending over 5 hours a day hooked to the internet, browsing or using online services, as shown by Digital Scope, a study made by IAB Romania along […]