Category: Media
Chainsaw Europe launches a campaign to promote its East European center
Chainsaw Europe launches a campaign to promote internationally its East European center of digital post-production for TV ads, TV shows and movies. The initiative comes as a consequence of the […]
Starcom MediaVest puts youth fun habits in a new infographic
Starcom MediaVest continues its series of infographics reunited under the umbrella “HumanGraphExperience” with a new one, “The Pursuit of Fun“, which surprises this time the entertainment habits of young people, one […]
BRAT: Over half of Romanians access internet also from another place than home
As the internet usage increased continuously in Romania during the last couple years and became a mainstream channel, its penetration among people aged 14-74 y.o. living in urban areas reached […]
Romanian media gave extensive attention to Eurovision 2013
The 58th edition of the European song contest Eurovision has been extensively debated in the media and has generated many controversies, according to a mediaTrust report that presents the musical event’s visibility […]
Internet’s impact over TV industry and online ad campaigns efficiency, to be analyzed at ICEEfest
ICEEfest will analyze in detail, during the 1st day of the event, the impact internet and digital video content have over the development of TV industry. This is a sensitive […]
Gigi Becali and Andreea Marin return to first places among most publicized celebrities in Romanian print media
Stinging statements, gossips, relationships, divorces are only some of the most popular topics in the media, to have propelled their protagonists onto the first places in the top of the […]
World Press Photo – open for Romanian general public
The most important international photo-journalism exhibition, World Press Photo, was opened on Thursday for the Romanian public. The exhibition will be available until May 26th. The official opening event is […]
Realitatea TV, back on the first place among the top most frequently quoted media sources
Realitatea TV, Hotnews.ro and Antena 3 are among the media sources most frequently quoted in the written press, according to mediaTRUST. The study was conducted based on 509 materials referring […]
Strengthening economy to boost global advertising growth from 3.9% in 2013 to 5.6% in 2015
ZenithOptimedia predicts global advertising expenditure will grow by 3.9% in 2013, reaching US$518bn by the end of the year. As has been the case since the start of the economic […]
BPN handles media strategy for the TV ad of Kruk Romania’s campaign
The specialists from BPN (media agency part of IPG Mediabrands) sign the media strategy for the ad launched on the market as part of the campaign for Kruk Romania. Recently, Kruk […]