Category: Media
Romania, Media Fact Book 2022: The local media market reaches Euro 642M in 2022
From a global perspective, the media advertising revenues grew by 7% in 2022 to an estimated 795 billion USD and are expected to continue the advance in a slower pace […]
United Media Services Study: For 1 in 2 Romanians, the winter holiday shopping starts in November or even earlier; Black Friday is a key moment to tick off some items from the shopping list
Consumer habits tell a lot about what the new trends will be and as the year comes to a closing we are not only looking back, but also at the […]
Media business: Klarmedia takes over Media Image Group, consolidates media monitoring leadership position in Romania and Moldova
Media monitoring and analysis agency Klarmedia took over and integrated Media Image Group, consolidating its position as main provider of media monitoring in Romania and Moldova, with a portfolio of […]
France: Publicis and Sony Music Entertainment – unique partnership around hip-hop culture
Publicis Conseil, Prodigious and Sony Music Entertainment France join forces through an unprecedented collaboration in order to support artists of urban culture in the creative exploration of their artistic projects. […]
Spoon agency develops its data analysis and performance media services
Spoon is taking a new step towards the development of the data analysis and media performance services, through the new role that Anca Ciuluvică will play in the team, She […]
adam&eveDDB leads re-brand for global streaming platform LIONSGATE+
adam&eveDDB handled the re-launch of the on-demand global streaming platform, STARZPLAY, owned by feature film company Lionsgate Entertainment Corporation, under the new brand name LIONSGATE+. adam&eveDDB won STARZPLAY following a […]
Mediaplus North America Wins De’Longhi Account
Following a rigorous review process, De’Longhi Group has awarded its North American business to Mediaplus North America. The agency selection is pivotal to De’Longhi’s global ambitions. The company launched its […]
Orange reconfirms Initiative as its media agency in Romania
Initiative, media agency part of Lowe Group, continues to manage the media activity for Orange in Romania, from strategy to research, planning and buying, after winning the latest pitch, organized […]
United Media Services strengthens its Data & Analytics department, by co-opting new specialists with advanced expertise in the team
The future belongs to digital and technology, and the local media industry is no exception. The more agencies can offer specialized services, in step with the rapid development of artificial […]
Shutterstock announces the appointment of its new Chief Technology Officer
Shutterstock, a leading global creative platform for transformative brands and media companies, announced that Sejal Amin is joining the Company’s leadership team and Executive Committee as Chief Technology Officer (CTO), effective September 12, […]