Category: Media
German Storck selects Initiative to handle its integrated media services in Romania
Starting this spring, Initiative Romania was selected to handle, on the local market, integrated media services, from strategy to implementation, for Storck, producer of Merci, Toffifee and Knoppers. The partnership […]
Ataboy Studios Expands Talented NYC Roster with Director Andrew Gooi
Following a banner year with the addition of Executive Producer Cameron Gray, a key partnership with creative management company Sharon & Perry, a collaboration with Brooklyn-based gallery Art Cake, and successful campaigns for White […]
ING Romania selected iProspect to handle its media account
ING Bank in Romania consolidated its media buying to marketing communications agency group dentsu Romania’s media agency iProspect. Following a competitive pitch, ING will now work with iProspect in Romania. […]
New 7M Discovery to offer brands, agencies and broadcasters contextual TV data to inform marketing strategies
Broadcast data company 7th Minute makes available to brands, agencies and broadcasters a trial for the free preview of its TV insights platform 7M Discovery to experience first-hand the benefits […]
Fake News: how to fight information attacks
The specialists from Kiev based LOOQME, an ecosystem of solutions for tracking and analyzing brand mentions in social networks and online and offline media, and planning communications of brands, companies, persons to […]
LVLY Acquires Creative Studio Juniper Jones
With the recent acquisition of Juniper Jones, LVLY Inc. has expanded its capabilities in order to become a strategic creative partner for advertising agencies and global brands. Moving forward with […]
Flowbox releases Shopify plugin to help brands display shoppable visual content onsite
Swedish visual marketing company Flowbox partners with digital agency Spire to deliver its first plugin for the ecommerce platform Shopify. The plugin will make it possible for companies using Shopify […]
GroupM experts: Media budgets, +17% in 2021 vs 2020
The GroupM This Year, Next Year 2021 report announces record increases for the global media market. 2021 brought up a 21% growth, powered mainly by digital advertising which went up […]
The Witcher’s Myriapod invades screens globally for S.02 launch, a campaign signed by The Network
It’s one of the most highly anticipated second series of this year, and finally on 17th December the wait was over for The Witcher fans around the world. For the […]
Admix and Ocean Outdoor, partnership to send
Admix, the In-Play company that bridges the gap between brands and the metaverse, today announces a new partnership with Ocean Outdoor, the UK’s leading digital out of home (DOOH) operator, […]