Category: Social Media
Romania gets a Code of best practices in influencer marketing
In Romania, that has a mature influencer market, with over a decade of history, creative campaigns and dedicated events, IAB Romania and 2Performant continue their mission to contribute to local […]
Webstock 2020 takes place online, on October 8-9
Webstock, event targeting social media and online communication community in Romania, takes place online, on October 8-9, for the first time in its history. Same as during the last 12 […]
Deloitte CMO Survey: Almost 1/2 of companies’ marketing budgets, redirected to SoMe and mobile during COVID-19 pandemic
During the COVID-19 pandemic, companies redirected almost half of the marketing budgets (46%) towards social media and mobile activities, according to the latest edition of Deloitte Chief Marketing Officer (CMO) […]
HSBC Bank Canada banks on open-mindedness
It pays to keep an open mind. That’s the message HSBC Bank Canada is focusing on as part of a new advertising platform scheduled to launch later this month. As […]
Neticle: How to pop out with a viral post? – a Lidl Hungary case
It all started as an everyday post – but ended as a comment-cascade from a wide-range of brands. Lidl Hungary took a brave step, dropped a bomb and now it […]
Starcom Romania launches Social Media Stars Index
Starcom Romania created through Social Media Stars Index the top of the most followed accounts in the entertainment in social media. For creating the top it was analyzed and followed […]
WARC’s Global Advertising Trends – The social slowdown
WARC, the international marketing intelligence service, has found that advertising revenues among key social and messaging companies rose 26.2% year-on-year during the first three months of 2019 to reach $17.9bn […]
Serviceplan Greater China creates internet sensation on Chinese SoMe with witty 999 Cold Remedy campaign
More than 430 million impressions of ‘999 Warm-Hearted Leggings’ print and digital campaign which captures imagination of the Chinese public and updates image of China’s Number 1 selling cold and […]
Carlsberg turns real Youtube reviews into radio ads
YouTube is filled with tons of beer reviews: videos made by beer-enthusiasts from all over the world tasting beers and sharing their honest findings. The reviews are often recorded from […]
Romania: ThinkDigital will elaborate and implement the social media strategy for European Parliament elections
Romanian ThinkDigital won a pitch to elaborate and implement the social media strategy for the European Parliament – Liaison Office in Romania for the elections on May 26th. ThinkDigital will […]