WOO’s 2024 Global Expenditure survey: OOH hits $41.9BN, 5.2% of global adex, $45.3BN forecasted for 2024
The 2024 WOO Expenditure survey captures expenditure globally for OOH across 2023, forecasts OOH expenditure for 2024 and is based on a questionnaire filled in by WOO members and OOH […]
Samsung and BBH Singapore release global launch campaign for new Galaxy Watch Ultra
Samsung has launched a global campaign by BBH Singapore, to introduce the new Galaxy Watch Ultra, their first watch for extreme performance, powered by Galaxy AI. The 30-second TV and […]
Blonde+Co Named Agency-Of-Record for Dazzle Dry
Blonde+Co, creative agency led by Founder and Creative Director Julie Stahl, known for its expertise with beauty, cosmetics, and lifestyle brands, has been named the agency-of-record for Dazzle Dry, the Phoenix-based revolutionary, quick-drying […]
Award-winning creative team Elliot Lee and Rory Peyton Jones join Saatchi & Saatchi
Saatchi & Saatchi has bolstered its creative department, led by CCO Franki Goodwin, with the appointment of award-winning creative and directing duo Elliot Lee and Rory Peyton Jones. Lee and […]
Crayon Romania: Business turnover up 50% in H1 2024, to Є24M
Crayon Romania, IT Services provider part of the Norwegian group Crayon, posted a business turnover of Є24M in H1 2024, up 50% compared to the same period last year. The […]
AI creative agency faith marks first birthday with release of animated short film
faith, VCCP’s AI creative agency, has today released an animated short film, made using Gen-AI to celebrate its first birthday. ‘finding faith’ was created to explore the practical uses of […]
Dentsu Creative Italy’s new campaign for Spotify Italy analyses symptoms caused by summer hits
A city park with a carousel and an ice-cream cart; a basketball court that becomes the perfect location for a summer barbecue; a bus stop in Wes Andersonian tones called […]
After Taco Tuesday, French influencer launches Fajita Friday in France
Last September, during a Parisian fashion show, the iconic Mexican-inspired food brand Old El Paso made a splash by presenting a proposal to the famous influencer Lena Mahfouf, the only French […]
The Viking Planet & SDG\TBWA to the tourists visiting Oslo: Go to Hel
What do headlines such as “Tourists. Go to Hel.”, “Join our Unique Fjord Cruise, and “The Best Chopping Mall in Oslo” have in common? They are all part of the […]
WOO heads for Milan for 1st European Regional Forum – European OOH market on an upswing
The World Out of Home Organization is to hold its first in-person European Regional Forum in Milan from November 4-6. This comes at a time when according to WOO’s latest […]