Tag: ABC
Audience Store awarded TAG Brand Safety Certified Seal validated by ABC audit
Audience Store, the programmatic technology activation company, has been awarded the Trustworthy Accountability Group (TAG) Brand Safety Certified Seal after demonstrating its compliance with rigorous brand safety standards. The verification, […]
ABC to manage viewability principles following the merger of TAG and JICWEBS
Following the merger of TAG and JICWEBS, Joint Industry Currency (JIC) ABC will manage the UK’s Viewability and AV (Audio Visual) Standards after playing an integral role in their development. […]
ABC launches audit services for TAG’s piracy and malware programmes
Independent industry-owned auditor ABC has expanded its validation services to include TAG’s Certified Against Piracy and Certified Against Malware programmes. This news follows ABC’s official appointment as a TAG auditor […]
IAB UK brings added rigour to its gold standard with ABC audit
Since being appointed by IAB UK following their initial announcement, ABC has already completed a robust audit of the internal processes it uses to ensure that businesses comply with the […]