Tag: acquisition
GFK expands digital portfolio in shopper research by investing in NORM Research
GfK announced, mid-August, the acquisition of NORM Research & Consulting AB, Sweden-based market research company specialized in virtual shopper research. NORM’s core product is a software that simulates shopping environments for various […]
Crispin Porter + Bogusky Acquires The House Worldwide: Appoints Richard Pinder, CEO, UK and International
CP+B acquired London-based global communications network, The House Worldwide, and, additionally, appointed of Richard Pinder, co-founder of The House Worldwide and former COO Publicis Worldwide, as the new CEO for UK and International. Prior to […]
Omnicom Group’s RAPP Acquires UK Agency Haygarth
RAPP, multichannel marketing agency part of The DAS Group of Companies (DAS), division of Omnicom, announced it bought Haygarth, a United Kingdom-based brand and retail agency. The deal enables RAPP […]
Publicis Groupe acquires majority in affiliate agencies on Romanian market, appoints Teddy Dumitrescu Country Chairman
After it made the first steps last year by buying Publicis Bucharest and setting up Publicis Communications Services Bucharest, Publicis Groupe continues its consolidation in Romania and acquired the majority stake […]
Burda acquired Sanoma Hearst in Romania
Burda International GmbH bought all Sanoma Hearst activities in Romania, which leads to the creation of one of the biggest media trust in this country. The newly formed entity owns […]
Isobar (Aegis Media) buys Romanian Kinecto and strengthens its position on Romanian market
Aegis Media, leading, global media and digital communication specialist, acquired Kinecto, part of Tempo Creative Group and one of the top-tier digital agencies in Romania. The buy was made from […]
Mobile Works buys Magnetic Studios, getting its own tech lab
With an active evolution on Romanian mobile marketing market and one year after launch, Mobile Works consolidates its market position by buying Magnetic Studios; it becomes, this way, the only […]
US research company: Consumers won’t abandon cash to pay with smartphones
As the number of smartphone users increased by almost 50% in US, a survey by Radius Global Market Research shows that most Americans are quite skeptical of smartphone generated payment […]