Tag: ad
WARC Global Ad Trend: Newsbrands diversify to plug $28bn financial hole
Newsbrands’ combined revenue has dipped globally by $27.8bn between 2012 and 2017, with rising income from print circulation and digital advertising not enough to offset a $40.1bn decline in print […]
Audi RS 4 Avant – campaign with no soundtrack needed
A groundbreaking new Audi ad, produced by BBH London, captures the RS 4 Avant in its purest form. The commercial, Cooling Down, pans around the car resting in a track-side […]
Eclectic composes the modern day cinematic score for Debenhams’ Fairy Tale #YouShall
Debenhams unveils its highly-anticipated 2017 Christmas campaign, #YouShall. Scored by Eclectic, the festive advert sees the British retail giant weave a modern-day fairy tale. Creatively devised by JWT, this year’s […]
BMW and KBS take ‘The Road Home’ for holiday campaign
With millions of Americans preparing to hit the road for the holiday season, BMW and KBS are demonstrating that the journey home is about more than just rubber and asphalt. […]
The Royal British Legion rethinks remembrance with stunning CGI poppy advert
Gramercy Park Studios and The Royal British Legion partner to honour Remembrance in spectacular Poppy Appeal spot. Launched on 4th November on Channel 4, the 30 second poetic advert serves […]
WARC: TV takes almost two-thirds of successful big-budget ad campaigns
WARC, the international authority on advertising and media effectiveness, has released its first monthly Global Ad Trends Report digesting the latest insights and evidenced thinking from the worldwide advertising industry. Data […]
Martini celebrates start of summer with a star studded spot signed by AMV BBDO
Martini, the world’s leading vermouth and best-selling Italian sparkling wine brand, is celebrating the summer in style, with the launch of its new brand campaign film. The 60 second cinematic […]
Fractal Communication, new full service ad agency, part of Geometry Global, launched on Romanian market
Fractal Communication, a new full service ad agency part of Geometry Global (WPP), was launched on the Romanian market. The defining element for the new agency is given by its […]
Walker Zurich and Kein & Aber reveal Trump’s Strategy for Finding Love in #TrumpingForLove
Walker Zurich has drawn upon the latest developments in Trump’s saga with the US senate in order to create a satiric print ad promoting Kein & Aber’s bestseller, The Decision […]
Leo Burnett Shanghai, Black & Cameron, and Fin Design + Effects freeze time for Cadillac
Leo Burnett Shanghai, Black & Cameron, and Fin Design + Effects bring time to a standstill in this visually exquisite campaign for Cadillac, to promote its new model: the CT6 […]