Tag: advertisers
MGID is revolutionizing image creation for advertisers by integrating generative artificial intelligence
MGID, the global advertising platform, has announced the development and integration of generative artificial intelligence (AI) into its intelligent solutions offering. Currently in beta testing by the MGID creative team […]
MGID launches interactive rich media ads
MGID, the global advertising platform, has announced the launch of interactive rich media ads across its portfolio of premium publishers, driving effectiveness for advertisers through increased audience engagement and attention. The […]
Playground xyz shines a light on the nuanced interplay between context, creativity and attention for advertisers in new study
Attention measurement and optimization provider Playground xyz has published a ground-breaking study on the relationship between context, ad creative and attention, as it continues to position itself at the forefront […]
Adverty’s multi-patented and in-game viewability tech BrainImpression™ available within Oracle Moat
Leading in-game advertising specialist Adverty AB (publ), today announced a collaboration with Oracle Moat to provide enhanced measurement and verification across in-game ad environments. Adverty’s award-winning, multi-patented and industry-leading ad […]
White Bullet’s integration with Silverbullet’s next generation Context Outcomes Engine, 4D, is now live
The integration of cybersecurity and IP protection expert White Bullet with 4D Context Outcomes Engine – a division of Silverbullet – is now live. The cutting-edge solution is now ready […]
New Partnership with Anzu Provides Smart’s Advertisers Access to In-Game Ads
Anzu, the world’s most advanced in-game advertising solution, and Smart, the leading independent ad tech platform have announced their partnership and integration. Through this partnership, Anzu will have access to […]
Adverty establishes local presence in Turkey
Adverty AB (publ) announces today a strategic positioning into Turkey with two new hires, to increase its presence in one of the largest, most exciting and fastest growing gaming communities […]
Ozone launches Ozone Attention Index
The Ozone Project, the UK’s leading high attention digital advertising platform, announced the launch of the Ozone Attention Index, a bespoke measure of advertising engagement that will become a constant […]
Adverty and InMobi launch in-game advertising for global brands and agencies
Adverty AB (publ), the leading in-game platform for advertisers, agencies and game developers, and InMobi, the world’s leading independent marketing cloud, today announced the official launch of in-game advertising on […]
Denmark’s Publisher Alliance Signs Adnami As High Impact Technology Partner
Adnami, the leading technology provider of high impact digital advertising, has been appointed as the technological partner for Denmark’s Publisher Platform. This is the newly-formed alliance that will provide a […]