Tag: Advertising Expenditure Forecasts
Zenith: Ecommerce and video fuel faster-than-expected recovery in global adspend
The global ad market has recovered more rapidly than expected from the severe slump in Q2 caused by the coronavirus pandemic and is now forecast to shrink by 7.5% to […]
Zenith: Global advertisers will increase adspend by 4.3% in 2020 but commercial audiences will shrink by 1.6%
Advertisers will increase their global ad expenditure by 4.3% in 2020, but the commercial audiences supplied by media owners will shrink by 1.6%, fuelling a 6.1% increase in media prices, […]
Zenith: Internet advertising will exceed half of global adspend in 2021
Although as internet ad market matures, Zenith projects growth to slow from 17 % to 9 % a year. Internet advertising will account for 52 % of global advertising expenditure […]
Zenith: Personal and targeted communication is driving ad growth; US$100bn potential for global e-commerce advertising
Online video and paid search are driving the growth in global adspend, as advertisers focus on personalized and targeted communications, according to Zenith’s Advertising Expenditure Forecasts, published today. With advertisers […]
ZO: Global ad spend to accelerate in 2016, despite economic challenges
The global ad market is on course for 4.6% growth this year, up from 3.9% growth last year, according to ZenithOptimedia (ZO)’s new Advertising Expenditure Forecasts. Global advertising expenditure will […]
ZO: Global adspend to return to pre-financial crisis growth rates
Advertising will continue to strengthen over the next three years, with global advertising spend growth forecast to rise from 3.9% in 2013 to 5.5% in 2014. Growth is then set […]
ZenithOptimedia: Stable ad growth in 2013 paves way for recovery in 2014 and 2015
The global advertising market is set to enjoy the same healthy rate of growth experienced in 2012 – which saw ad spend boosted by the London Olympics and the US elections […]