Tag: Adverty
Adverty and mobile game developer Gold Town Games enter into strategic partnership
Leading in-game advertising specialist Adverty AB (publ) today announces a strategic partnership with Gold Town Games AB (GTG), which will enable the mobile game developer to offer Adverty’s seamless In-Play™ […]
Adverty and Verizon Media – new deal to enable brands and audiences to access Adverty’s innovative ad formats within gaming
Adverty AB (publ) announced a new deal with Verizon Media. With the integration of Adverty’s platform, Verizon Media will enable its wide range of advertisers and audiences to access Adverty’s […]
Adverty continues rapid expansion, appoints Anders Rössel as Chief Financial Officer
Leading in-game advertising platform, Adverty, has announced the appointment of Anders Rössel as Chief Financial Officer. Anders has been tasked to help manage the innovative technology company’s growth, following the […]
Adverty partners with InMobi, further strengthening in-game advertising’s programmatic reach
Adverty, the leading in-game platform for advertisers, agencies and content creators, announces partnership with global mobile-first advertising technology company InMobi to enable more advertisers to leverage market-leading programmatic in-game offering. […]
Adverty continues rapid expansion with appointment of Global Director Of Business Development
Leading in-game advertising platform, Adverty, has announced the hire of Johanna Nymberg as Director of Business Development, to spearhead further growth for the innovative company. This follows on the back […]
Adverty appoints The Scale Factory to drive commercialization in Asia Pacific
Adverty AB (publ) has appointed Singapore-based The Scale Factory, led by former Omnicom Group and Tapad executives, to drive commercialization in Asia Pacific by bringing Adverty’s seamless in-game advertising solution […]
Niklas Bakos, CEO at Adverty: Why contextual sensitivity is critical for in-game ads?
There is growing recognition that in-game advertising represents an increasingly important media channel for forward-thinking advertisers. Yet, within this burgeoning channel, it’s important to focus on experiences rather than simply […]
Adverty invents and launches new in-game brand advertising format with seamless In-Menu™ ads
Adverty AB (publ) has invented and launched a new in-game brand advertising format called In-Menu™, which enables contextually relevant IAB display banner ads on menu screens in between gameplay. The […]
Adverty completes integration with US-based digital advertising technology platform Smaato
Adverty AB (publ) has completed the technical integration with US-based Smaato’s Digital Advertising Technology Platform, which gives publishers and app developers control over their monetization strategy when delivering ads to […]
Adverty enters into agreement and completes integration with SuperAwesome to enable kid-safe advertising
Adverty AB (publ) has signed an agreement with the leading kidtech platform SuperAwesome, to allow compliant, kid-safe ads to be displayed in relevant mobile games using Adverty’s in-game ad technology. […]