Tag: Antena 1
“Donate red for Romania”, social mobilization campaign signed by Geometry Global and Observator
Geometry Global and Observator, the main Antena 1 news program, started en “experiment” through which they invite Romanians to visit the closest blood donation center. “Donate red for Romania” is a social […]
MFB: Romanian TV to attract Euro 190M ad investments in 2012
According to Media Fact Book, Initiative analysis made public on Wednesday, TV keeps its supremacy as the main channel that attracts advertising budgets in 2012 also digital had a steep […]
Initiative and HyperActive launched Think Fresh moment on X-Factor’s website
Initiative and HyperActive launched Think Fresh moment, by Tic Tac, on Romanian X Factor website, as an interactive project that awards inspiration and humor. The campaign continues Fresh Comedy platform’s […]
Antena Group, the new operational umbrella for Antena 1, Antena 2 and Euforia TV
Antena Group is the new operational umbrella under Antena 1, Antena 2 and Euforia TV channels will run their activities. Along with this consolidation, Antena 1 SA will transform into […]
Romanian BrandTailors made a new brand identity for Antena 1
BrandTailor made a new brand identity for Antena 1, that focuses on the ideas of “together” and “family entertainment”. The new identity is to be launched on September 18th and […]
Busy Wednesday for Romanian TV Industry
Romanian TV industry is usually pretty slow motion and, when things happen, they happen programmed and not all together in the same time. This is why this Wednesday was quite […]
Antena 1 and RCS won the TV rights for 1st Romanian football league
Antena 1 and RCS won the TV rights for the 1st Romanian football league during the next 3 years. Antena 1, together with the cable operator RCS/RDS, won the auction […]