Tag: Anzu
Anzu appoints ad industry veteran Jeremy Tauber as VP of US Sales
Anzu, the most advanced intrinsic in-game advertising solution, has announced the appointment of Jeremy Tauber as VP of Sales for the US. Tauber joins Anzu from IAS, where he has […]
Anzu Granted Patent For Advanced Ad Tracking Tech To Measure Viewability in 3D Environments
The global in-game advertising platform, Anzu.io, has been granted a patent for its ad tracking technology which measures viewability in 3D environments. The ground-breaking technology works across multiple gaming platforms, […]
Anzu and Zynga-Owned Socialpoint Partner To Bring Intrinsic In-Game Ads To Dragon City
Anzu.io, the world’s most advanced in-game advertising platform, today announced a new partnership with Socialpoint, a wholly-owned mobile games development studio that is part of Take-Two Interactive’s Zynga label, which […]
Anzu appoints video games veteran Jürgen Goeldner as strategic advisor
Anzu.io, the world’s most advanced in-game advertising platform, today announced the appointment of gaming industry veteran Jürgen Goeldner as its newest strategic advisor supporting Anzu’s premium video games growth. Goeldner […]
Entravision MediaDonuts partners with Anzu to bring the in-game advertising platform to Southeast Asia
Entravision MediaDonuts has entered into a partnership with Anzu.io to bring the most advanced in-game advertising platform to advertisers, developers, and players in Southeast Asia. Entravision MediaDonuts will now represent […]
IAS and Anzu Partner to Provide Media Quality Measurement for In-Game Advertising Environments
Integral Ad Science , a leader in digital media quality, announced a partnership with Anzu, an in-game advertising leader. This partnership enables global brands and agencies to effectively monitor the […]
In-Game Ad Campaign From EMPIRE and Anzu Helps Babyface Ray’s ‘FACE’ Top The Charts
American independent record label EMPIRE partnered with the world’s most advanced in-game advertising platform Anzu.io to launch an exciting in-game ad campaign for the new album ‘FACE’ from Detroit-based Hip […]
Anzu.io report: 70% gamers are positive or neutral towards in-game advertising
7 in 10 gamers in the US are positive or neutral towards in-game advertising, with 50% of gamers aged between 25-44 saying it enhances the gaming experience. That’s according to […]
NBCUniversal and HTC Join Anzu’s In-Game Advertising Mission along with Sony Innovation Fund and WPP
Anzu.io closes its latest funding round with $20M, adding one of the world’s leading media and entertainment companies NBCUniversal, and global consumer electronics and technology company HTC to its growing […]
Anzu and Oracle Moat Enable First-To-Market Viewability Measurement For In-Game Ads
Anzu.io, the world’s most advanced in-game advertising platform, and Oracle Moat, part of Oracle Advertising and Customer Experience (CX), today announced first-to-market viewability measurement for in-game ads. This means advertisers […]