Tag: AR experience
BMW launches Virtual Viewer
BMW launched the car brand’s first augmented reality tool in the UK, the BMW Virtual Viewer. During the pandemic, BMW showrooms across the UK have had to close for the […]
Red Cross introduces “Enter the room”, AR experience that puts viewers at the heart of war
Red Cross launched a new app, “Enter the room”, which invites viewers to discover and experience on their own, via Augmented Reality, the story of a little girl living through […]