Tag: AR
DDB Chicago used AR and innovative packaging to promote McDonald’s sponsorship of FIFA World Cup
DDB Chicago and The Marketing Store worked together to create 12 new packaging designs for McDonald’s fries, each representing a different artist’s passion for the world’s biggest soccer tournament. This came after, […]
Lowe&Partners and Mobile Works made the 1st Augmented Street Art project in Romania for Beck’s
A 4 meters tall bottle of Beck’s right in the center of Bucharest and a screen inside where you can look and see Bucharest buildings coming to life with fantastic […]
Romanian Smite and Colorbitor made the 1st AR app campaign, running in a Romanian oil stations chain
Romanian Smite and Colorbitor made the 1st AR app campaign, for Smite’s client Aloe Vera HKK. The Augmented Reality app is part of an activation campaign running in Rompetrol oil […]
New Beck’s Green Lemon design, communicated trough an AR app created by Mobile Works
Mobile Works made an AR app, part of the campaign to promote new Beck’s Green Lemon design. This is for the 1st time in Romania when a brand uses AR […]
Outbox introduces AR elements in Dr. Oetker’s in-store activations
Outbox, the new digital and one-to-one communication competences entity within Mercury360, launched for Paula, a brand belonging to Dr. Oetker, an augmented reality (AR) app, as part of a national […]
Biz, the 1st Romanian magazine with an AR cover
Biz is the 1st Romanian magazine that launches on the market with an augmented reality cover. The 1st time an augmented reality cover was presented in Romania was at Zilele […]