Tag: attention
Havas Media Group partners with Lumen Research to measure and optimize attention at global scale
Havas Media Group announced a global partnership with Lumen Research that will create bespoke tools to plan, measure, buy and optimize attention. This offering, the first of its kind to […]
Planning for attention: New report reveals how brands can reach most engaged audiences
A new report by independent media agency The Kite Factory reveals key insights into the diversification of media consumption of UK adults and how audience attention within digital platforms compares […]
Frameplay announces new attention metric in Video Game Environments
Frameplay, the global leader in enabling intrinsic in-game advertising, today announced the first-to-market attention metric called Intrinsic Time-in-View. The metric is built upon Frameplay’s proprietary, industry-leading viewability capability, and has […]
Dentsu study: Inread Video generates more than twice the attention vs Social Media
Teads, the global media platform, has collaborated with dentsu international on the release of its latest research in Attention Economy which shows premium publishers drive higher engagement than social media. […]
HeyHuman will explain what the digital messaging is doing to human minds, at #ICEEfest
HeyHuman, a creative activation agency that focuses on human behavior in order to transform brand experiences, will unveil, at ICEEfest, what the deluge of digital messaging might be doing to […]