Tag: audience
Ozone partners with Ipsos iris to demonstrate the power of audiences across the Premium Web
Ozone, the premium digital advertising platform built for brands by the UK’s leading publishers, today announces the integration of Ipsos iris data for validating audiences across the Premium Web. Ipsos […]
Hawk becomes first platform on the market to integrate Skyrise data into CTV offering
Media and insights platform Hawk and audience data specialists Skyrise Intelligence are to deepen their partnership as Hawk ramps up the CTV element of its cross-channel offering. Hawk is the only fully multi-channel demand […]
Planning for attention: New report reveals how brands can reach most engaged audiences
A new report by independent media agency The Kite Factory reveals key insights into the diversification of media consumption of UK adults and how audience attention within digital platforms compares […]
World Out of Home Organization to unveil new audience measurement initiative
Audience delivery is critical for the development and trading of all media, with credible, transparent and accountable measurement needed by advertisers, buyers and sellers alike. Accordingly, the World Out of […]
Boost the News, to predict number of readers for online articles and estimate the potential reader base
Warsaw-based start-up creation, Boost the News is a new media monitoring tool which just launched its free beta version in order to help the professional from the communication field that […]
Romanian BRAT makes public more internet audience and traffic data
BRAT (Romanian Transmedia Audit Bureau) announced that, starting march, its website will make publicly available new performance indicators essential to evaluate websites, such are: total audience, audience on target groups […]
Phoenix Media launches SETI, the first measurement and planning tool in digital OOH
Phoenix Media, the leader of the outdoor digital market, continues it series of innovation in terms of OOH and launches the first planning programmatic app. SETI (Integrated Traffic Extended System). […]
Oxygen became member in Romanian Transmedia Audit Bureau (BRAT)
Romanian independent agency Oxygen, provider of integrated communication solutions with focus on digital, became member of Romanian Transmedia Audit Bureau (BRAT), as part of company’s strategy to develop its capabilities […]
Last stage of BRAT’s auction to select the mobility study provider for OOH Audience Study
Romanian Bureau for Transmedia Audit (BRAT) prepares the last stage of the auction which aims to designate the providers of the mobility study part of OOH Audience Study (SAO). The […]
Club Orange (Britvic Ireland) collects #TheBestBits of Ireland
Club Orange (Britvic Ireland) launched user generated content-led, Snapchat styled video to capture #TheBestBits of Ireland. Club Orange asked their fans on Facebook to tell which bits of Ireland meant the […]