Tag: Barbie
News @ news
Mattel launches online Valentine’s campaign to reunite Barbie and Ken, after their break-up seven years ago, Brand Republic informs. The toy dolls were separated on Valentine’s Day 2004 after more […]
Barbie doll might have a new media planning&buying agency
Mattel is reviewing its pan-european media planning & buying, with a value of 50M British pounds. Mattel met with more agencies, sent a brief and already has a shortlist. For now, […]