Tag: BAT
Carmen Zahiu (Rotaru) appointed Managing Partner of the new Tempo BTL
Tempo Advertising recently launched the events division Tempo BTL. The new entity is run by Carmen Zahiu (Rotaru), former General Director at MediaPro Studios. Therefore, Zahiu comes back to the […]
Study: Social Media Ad Performance Surges with Celebrity
A study made by Brand Affinity Technologies (BAT), specialized in reinventing endorsement and celebrity marketing, has released findings from its study of social media campaigns, the largest comparison of celebrity […]