Tag: Beck’s
Talk to hops – an invitation from Beck’s and Serviceplan
At the end of the year, not only the iconic Beck’s label will become even more legendary, but also the beer itself: the Special Edition Beck’s Soundpils is brewed using […]
Beck’s and Lowe &Partners – expedition on Danube, from Regensburg to Giurgiu
The expedition of German prizes on Danube brought in Romania the awards of Beck’s Romanian national promotion, after a week of travel which consumers had the opportunity to watch in […]
Sensorial tunnels at Romanian Black Sea, for Beck’s
A tunnel consisting of 4 Beck’s Green Lemon huge 4-meters tall bottles linked between them and different experiences targeting the 4 senses were brought together in Beck’s Green Lemon Sensations. The engagement […]
Beck’s label project developed by Lowe & Partners – over 7,000 creations submitted in the contest
Lowe&Partners offered the chance to the most creative 4 Romanians to draw the new Beck’s label, to appear on the market this summer and reach to millions of consumers, in […]
Lowe&Partners and Mobile Works made the 1st Augmented Street Art project in Romania for Beck’s
A 4 meters tall bottle of Beck’s right in the center of Bucharest and a screen inside where you can look and see Bucharest buildings coming to life with fantastic […]
New Beck’s Green Lemon design, communicated trough an AR app created by Mobile Works
Mobile Works made an AR app, part of the campaign to promote new Beck’s Green Lemon design. This is for the 1st time in Romania when a brand uses AR […]
Bergenbier choses Lowe over Leo Burnett for Stella Artois and Beck’s
Bergenbier will work, starting January 2011, with Lowe&Partners in what concerns the creative duties for two of its brands, Stella Artois and Beck’s. Company’s decision to start working with Lowe […]
The Practice added 3 new clients in portfolio
Romanian PR agency The Practice consolidated its portfolio of clients by extending relations with a few companies based on the results already obtained, by continuing the collaboration with old clients […]