Tag: beer
Brandient repositioned Silva, a beer brand in Heineken Romania’s portfolio
Brandient repositioned Silva, the crown jewel of Heineken Romania’s portfolio, a beer brand deeply respected, born in Transylvania and with a 40 years old history. Inspirited by its heritage, Silva […]
Big Al’s Creative Emporium reveals cheeky Valentine’s Day iteration of Banks’s “Tells It Like It Is” campaign
Ditch the red wine and roses, Valentine’s Day is a time for lovers… of sport, and Banks’s Beer have sent out a timely reminder not to forget February 14th – because […]
McCann Lima presents new Cusqueña beer positioning, “Good Made Better”
McCann Lima signs the newly release 60”TV spot that presents the new brand positioning for Cusqueña Beer, the most iconic beer brand in Peru. The TV spot highlights the uniqueness […]
Ravers experience the ultimate zero gravity bass drop with Desperados
We are Pi and Desperados have teamed up with Mike Cervello and Wave Studios Amsterdam to mastermind the ultimate sonic gravity experience. Lucky festival-goers took to the skies in a […]
Lowe Romania, in campaign to”either drink beer or drink beer” for SKOL
Lowe Romania made the new image campaign for SKOL, beer brand present on Romanian market in URBB’s portfolio. The campaign was launched in the start of July, with a […]
Leo Burnett Group and Bergenbier use thermo ink in a new campaign
Leo Burnett Group signs the new Bergenbier campaign introducing a packaging innovation: thermo ink which helps people know when the beer is perfectly cold, as the mountains on the packaging […]
Leo Burnett Group and Bergenbier, back to sponsoring Romanian football with a new campaign
Leo Burnett Group launches a new campaign announcing the come-back of Bergenbier, after a pretty long period of time, as sponsor of Romanian national football team. The first execution from the […]
The “cloverer” shows how Noroc is made, in a Leo Burnett Group campaign
Bergenbier and Leo Burnett Group Romania launched a new TVC for Noroc beer, continuing this way brand’s strategic direction, “Crafted not guessed taste”. The new TVC introduces “the cloverer”, who has […]
Beck’s and Lowe &Partners – expedition on Danube, from Regensburg to Giurgiu
The expedition of German prizes on Danube brought in Romania the awards of Beck’s Romanian national promotion, after a week of travel which consumers had the opportunity to watch in […]
Romanian GMP adds to its portfolio Stejar beer brand
GMP Advertising increased its portfolio in Romanian beer industry by winning Stejar account. The collaboration started with the rugby tournament IRB Nations Cup 2014, for which GMP Advertising made the […]