Tag: behaviors
The Digital Divide: Research reveals discord between marketers’ actions and consumers’ behaviors
The ever-evolving digital landscape, with its ever-increasing online channels, is posing significant challenges on marketers to understand how best to interact with their customers. According to research announced by Upland BlueVenn, marketers are struggling to establish a unified customer experience due to the sheer volume of channels and devices they need to manage. The research further highlights the […]
pastel and Unlock Market Research launch “Open Insights”
The new service is an online tool for qualitative research concluded with strategic and creative data interpretation, which enables a quick and open dialogue between brands and consumers. Unlock Market […]