Tag: behavioural advertising
EP wants warning regarding the misleading and intrusive online ads
European Parliament adopted a resolution in which states that consumers should be warned about intrusive and misleading new advertising techniques such as internet ads tailored to fit individuals. The resolution […]
EU wants to protect consumers from abuse of new technologies
According to European Parliament’s website, intrusive new advertising techniques, where advertisers pose as consumers on internet forums or abuse data privacy to target individual consumers’ interests, should be tackled by […]