Tag: BETC Etoile Rouge
Sephora, BETC Etoile Rouge and BETC Fullsix employ magic of Christmas in a 360 comms campaign
Sephora, in collaboration with BETC Etoile Rouge and BETC Fullsix, invites us to rediscover the magic of the season through a poetic 360° communication campaign. This is a new opportunity […]
Prada rethinks beauty with BETC Etoile Rouge
Prada Beauty, the largest launch in the L’Oréal Luxe ecosystem in the last 5 years, will emerge as beauty’s progressive « Rethinker ». With this launch, the brand reimagines existing definitions of […]
BETC Etoile Rouge and Sephora shine a light on power of beauty with “Believe in your wish”
For Holidays, Sephora unveiled an emotional film, full of hope, love and joy, to celebrate the power of wishes, in a campaign signed by BETC Etoile Rouge, reminding the best […]
Dua Lipa stars in new TVC created by BETC Etoile Rouge for Yves Saint Laurent Beauté’s Libre
For Yves Saint Laurent Beauté, the award-winning Nigerian-British director Jenn Nkiru and Dua Lipa deliver the most epic LIBRE campaign ever, with a new cover song, George Michael’s fiery hymn […]
Veuve Clicquot celebrates 250 years of Solaire with global “Good Day Sunshine” campaign
Veuve Clicquot has long been a symbol of profound optimism, boldness, and steadfast resilience and recently launched an international brand campaign titled, “Good Day Sunshine”, highlighting the House’s solaire culture, […]
BETC Etoile Rouge & Yves Saint Laurent Beauty launch internationally “Abuse is not Love”
According to the United Nations data, a woman is killed by their partner every three days in the United States. This alarming statistic is part of the global crisis of […]
L’Oreal Luxe & BETC Etoile Rouge present “Voce Viva”, Valentino’s new fragrance for women by Lady Gaga
To support the launch of Valentino’s new feminine perfume, L’Oréal Luxe called on agency BETC Etoile Rouge to create “Voce Viva” — an integrated communication campaign revealed on September 17, […]
Yuki Kani took over the Creative Director help at BETC Etoile Rouge
Yuki Kani joined BETC Etoile Rouge as Creative Director and part of the creative teams helmed by Executive Creative Director Jasmine Loignon. After graduating from the Tama Art University in […]
BETC Luxe and Etoile Rouge merged into a new agency
Following the acquisition of Étoile Rouge, an independent agency founded by Delphine de Canecaude in 2001, BETC Luxe and Étoile Rouge officially merged to create BETC Etoile Rouge, an agency […]