Tag: BETC Luxe
BETC Luxe and Etoile Rouge merged into a new agency
Following the acquisition of Étoile Rouge, an independent agency founded by Delphine de Canecaude in 2001, BETC Luxe and Étoile Rouge officially merged to create BETC Etoile Rouge, an agency […]
Zoë Kravitz, in a new campaign for Black Opium, signed by BETC Luxe
BETC Luxe and General Pop continue their collaboration with Yves Saint Laurent Beauty via a new global communication campaign for Black Opium, a perfume launched in 2014 that is today ranked […]
BETC Luxe & General Pop sign a new Mon Paris campaign for Yves Saint Laurent Beaute
BETC Luxe is Yves Saint Laurent Beauté’s global agency for all its fragrances. Together with General POP, they are launching their first ever film for the iconic perfume Mon Paris. It […]
Yves Saint Laurent releases the anthem of the Generation Y
For the first time in a while, Yves Saint Laurent is launching a fragrance; it is called Y and is a male one made for the Generation Y. The product is introduced […]
BETC Luxe celebrates 10 with new clients and new members in the team
BETC Luxe, created in 2005 by Claus Lindorff, is the luxury entity within BETC and posted a significant growth in 2014, adding to its portfolio 3 important clients – GANT, […]