Tag: BETC Paris
New Forever Marrakech tourism campaign, signed by BETC Paris
After the September 8th earthquake that struck Moroccan´ Al Haouz region, Marrakech also suffered an unprecedented shock. To reassure the international scene, BETC Paris and the Moroccan National Tourist Office […]
Alternative stock images – Morning and BETC Paris reinvent stock images corporate offices
Sad offices, fake smiles, lack of diversity … It was time to challenge visual representations of corporate offices on stock images websites. Morning and its ad agency BETC Paris unveil […]
CER introduces “The Lost Ride”, using free seats during driving lessons
CER is a French network of driving schools with more than 500 locations across the country. Each year, the company teaches more than 150,000 students how to drive in its fleet […]
Schweppes & BETC launched a cheeky campaign to promote a new flavor
Schweppes & BETC launched a cheeky campaign to promote a new citrus flavor, Schweppes Agrumes. The protagonists of the TVC are 3 adorable monkeys, that do everything in their power […]
BETC Paris brought Louis XIV back to life to launch Canal+’ last season of Versailles series
For the launch of the last season of wildly popular Canal+ series Versailles, BETC Paris decided to bring France’s most famous king, Louis XIV, back to life by recreating his […]
BETC Paris casted Sebastian Loeb in a comical campaign for Peugeot 208
BETC Paris and Peugeot have joined forces with 9x World Rally Champion and Peugeot driver Sebastian Loeb in a comical campaign that proves that even pro drivers need a hand […]
Reporters without Borders launched “FightFakeNews” TV spot on World Press Freedom Day
To mark World Press Freedom Day (3 May), Reporters Without Borders (RSF) is launched a “#FightFakeNews” campaign, because combating disinformation is now one of the biggest challenges for journalism’s defenders. […]
Lacoste brings the glamour in a film signed by BETC Paris
Lacoste launched a new brand film “Timeless”, an epic cinematic fresco, set in the 1930s and which sees a man experiencing love at first sight and setting off on the trail of a mysterious woman, […]
BETC Paris adds new creative talent
Following its move in its new office building, Les Magasins généraux, in July 2016, BETC pursues its transition. Still willing to keep its creative and innovative edge, the ad agency […]
4 appointed Deputy Managing Directors at BETC Paris
BETC Paris announced the appointment of four talents in the agency to the position of Deputy Managing Directors: Christelle Fagot, Gaelle Gicqueau, Emmanuelle De-Montesson and Guillaume Espinet. After stints at […]