Tag: BETC Paris
BETC Paris signs the new global campaign for Cillit Bang
The cleaning product brand Cillit Bang launched a global campaign, “The Mechanic”, created by BETC Paris. Campaign’s film introduces a new genre, “cleantertainment”. In the film, available online and on TV, presents a mechanic […]
“France is in the air”, a BETC Paris campaign for Air France
Air France launched a new ad promo, “France is in the Air”, signed by BETC Paris and which will run globally, running on TV, cinemas, digital media and social networks. […]
Amnesty International France chooses BETC to handle its communication
The French chapter of NGO Amnesty International, known worldwide for its work to fight against human rights abuses, has entrusted agency BETC with its communications. The new collaboration began with […]
Jasmine Loignon takes over as Integrated Creative Director @BETCParis
Jasmine Loignon joined BETC Paris in July 2014 as Integrated Creative Director. Her international career, which has taken her around the world. Previous to joining BETC Paris, she was Creative Director […]
Stéphanie Thomasson and Marc Platet join BETC
Stéphanie Thomasson and Marc Platet joined BETC team. The two – Art Director and Copywriter – will work with Manoëlle Van der Vaeren, Creative Director BETC. Stéphanie Thomasson is Art Director and joins BETC from […]
BETC signs the campaign for opening the new Ratatouille Ride at Disneyland Paris
To celebrate the opening of their new ride, Ratatouille: The Adventure, Disneyland Paris and BETC developed a multimedia campaign to preview the immersive and thrilling adventure. At the heart of the campaign […]
BETC follows a family of pioneers in a campaign for Square Habitat
BETC recently trail blazed the first ever television campaign for Square Habitat, Credit Agricole’s national real estate agency network created in 2005. In order to capture audiences and truly broaden […]
New campaign for Air France: “Air France, France is in the air”
Air France launched a new ad campaign, “Air France, France is in the air”, a new signature part of airline’s ambitious Transform 2015 program. The change comes 15 years after […]