Tag: BETC
RSF launched “Great year for censorship” campaign
Right before World Press Freedom Day on May 3rd, Reporters Without Borders (RSF) launched “Great year for censorship”, an ironic campaign about 12 heads of state who will be throwing parties […]
BETC, founding partner of Paris & Co – Le Cargo, platform for innovation dedicated to cultural and creative digital industries
BETC recently announced its partnership with Le Cargo, a platform for innovation dedicated to cultural and creative digital industries. Located in Paris on the Boulevard Macdonald, Le Cargo is a space tailored […]
Blades for Assasin’s Creed Syndicate, from Ubisoft and BETC
The new opus of Ubisoft’s number one license, Assasin’s Creed Syndicate, to be launched on October 23rd, takes place in London in 1868, in the heart of the industrial revolution, an era marked […]
Alasdhair Macgregor Hastie to join BETC as VP ECD International clients
BETC announced that Alasdhair Macgregor Hastie will join the agency as VP ECD International clients. Alasdhair, the son of an English journalist and of an Italian mother, was in the recent […]
Search engine from XIXth century, launched by Ubisoft and BETC
Ubisoft and BETC launched the 19th Century Search Engine; an imagination of what a search engine would have looked like in 1868 if the internet had existed and a way to promote […]
BETC POP and Polydor (Universal Music) create POP records
BETC POP is a lab-agency within BETC, entirely dedicated to pop culture. It works with talent scouting and content creation, at the crossroads of business and entertainment. Recently, BETC POP teams […]
Carte Noire and BETC launched #AuNomDesSeins
Carte Noire and BETC launched a social campaign to raise breast cancer awareness for the Breast Cancer Awareness Month. The social campaign takes place under the hashtag #AuNomDesSeins (“In thename of […]
They changed the world. Not the shirt.
Autumn 2015 marks a turning point in the history of the lifestyle fashion brand GANT. In collaboration with BETC, GANT is repositioning itself with a global advertising campaign that goes back […]
McDonald’s and BETC built the Emoticon City
McDonald’s France and BETC launched the “Come as You Are” signature in 2008 and, recently, they once again brought it to life through “Emoticon City”, a new brand campaign that quickly went […]
BaoTu-Ngoc joins BETC as Head of Digital & Integrated Production
Graduated from EPITECH Paris, Bao begun his career in 2003 as a System Programmer, then Lead Programmer R&D at Ovanet where he developed innovative “real-time” tools serving the Telecom Operators. In […]